These guides combine practical operational guidance with independent, academic, standards and industry research. Links below are provided so readers can inspect the original context. No endorsement of FieldKo by these organizations is implied.
Independent industry collaboration and standards
- ECR Community - On-Shelf Availability. Defines availability from the shopper's point of view and emphasizes retailer-manufacturer collaboration. Read.
- ECR Retail Loss - Inventory Record Inaccuracy Metrics (2026). Discusses definitions and limitations of stock-record accuracy. Read.
- ECR Retail Loss - Measuring the Sales Impact of Improving Inventory Records. Explores the relationship between inventory accuracy, targeted counts and sales. Read.
- GS1 - Global Data Model. Provides a foundation for consistent product master data. Read.
- GS1 - Data Quality Principles. Identifies completeness, consistency, accuracy, timestamps and industry standards. Read.
- GS1 - 2D Barcodes at Retail. Guidance on identifiers and the value and limits of additional product-level attributes. Read.
Research and peer-reviewed studies
- Meyer, Glock and Radaschewski - Planning Profitable Tours for Field Sales Forces (2021). Examines store scoring and route-planning trade-offs using retail instances. Read abstract.
- Zeng, Agarwal and Stamatopoulos - Promotional Inventory Displays (2024). Empirical research on actual promotional-display placement and its relationship to sales. Read study.
- Real-time retail planogram compliance using computer vision (2025). Discusses the need for reference planograms and robust detection for image-based checking. Read.
Sector and practitioner research
- McKinsey - Leading European Consumer Goods with Commercial Excellence (2025). Examines segmentation, outlet execution and field coverage practices. Read.
- McKinsey - Winning with Commercial Excellence (2022). Discusses higher-value sales-force activities and measures including speed to shelf and execution quality. Read.
- McKinsey - Frontline capability transformation. An example of large-scale sales-force training and operating-model change. Read.
- McKinsey - Smart Execution case study. Describes prioritizing actionable tasks and collaborating with field partners. Its specific outcomes belong to that case and are not general industry benchmarks. Read.
- NIQ - Merchandising and Assortment Guide (updated 2026). Retail shelf assortment and merchandising decision context. Read.
- NIQ - Pricing and Promotion (2024). Highlights the distinction between sales and incremental impact. Read.
- Ipsos - Retail Auditing. Explains measurement themes such as shelf presence, pricing and promotion. Read.
Privacy and employment considerations
- UK Information Commissioner's Office - Monitoring Workers. Guidance on transparent, lawful and proportionate monitoring. This guidance was under review at the time this resource was prepared; check for updates. Read.
How to read the examples
- Percentages and score weights in examples in this library are illustrative, never presented as universal retail benchmarks.
- Field-based surveys show a point-in-time observation, not an uninterrupted measure of shelf availability.
- Results from a named company's research or case study should not be attributed to FieldKo customers or generalized across markets.
- An operational checklist is guidance, not a guarantee of legal, product safety or employment compliance.
- Product capability descriptions are high-level and should be verified against the current FieldKo application and customer configuration.