Campaign brief
- Objective: __________________________
- Eligible outlets / formats: __________________________
- Campaign start and end: __________________________
- Mandatory store conditions: __________________________
- Accountable business owner: __________________________
- Escalation channel and SLAs: __________________________
- Required evidence: __________________________
Before launch
- Store list is correct and versioned.
- Required SKUs are authorized for each store and stock readiness assessed.
- Price, promotion mechanics and legal approval are final.
- POS materials and display fixtures have named delivery owners.
- Field representatives have realistic instructions and task durations.
- Store access and photography permissions are understood.
- No-go risks have been reviewed.
On launch
- Each eligible outlet has a clear responsible rep or partner.
- Launch tasks are available in the field workflow.
- Stock, display, signage and price are checked separately.
- Failed conditions get a root-cause reason and named owner.
- Evidence includes the relevant time and store context.
During the campaign
- Priority stores missing conditions receive targeted recovery actions.
- Material delays and stock issues are escalated to the right team.
- Campaign compliance is reported with eligible, assessed and unknown populations.
- Rechecks verify fixes before the promotional window closes.
After the campaign
- Capture on-time compliance, corrected exceptions and unresolved causes.
- Compare commercial outcomes responsibly; do not equate correlation with causation.
- Record what should change for the next program.
Learn: Campaign execution playbook