Outlet master
- Every active outlet has a stable identifier.
- Addresses, locations, territories and format are current.
- Closed, transferred and temporarily inactive outlets are handled explicitly.
- Duplicate outlets have been investigated.
- The customer or retailer account relationship is correct.
Product master
- SKUs have unambiguous identifiers and pack levels.
- GTINs and internal identifiers are mapped consistently where available.
- Products have correct active status and effective dates.
- Local/retailer-specific authorized ranges are maintained.
- Delisted and substituted products do not inflate OOS rates.
Campaign master
- Eligible stores and exclusions are versioned.
- Launch/end dates and mandatory requirements are approved.
- Product, price and display instructions have clear owners.
- Local retailer exceptions are recorded with expiry.
Field observations and reporting
- Survey versions and scoring logic are tracked.
- Duplicate or late submissions are detected.
- Data completeness and timeliness are visible.
- Not observed and not applicable are distinct.
- Managers can trace reported scores back to observations.