Ranging & shelf

Know which products are on the shelf in every store.

Give each store its contracted range, let reps check it product by product or by barcode, and score shelf execution against the standards you set.

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The problem

Range and shelf standards are hard to check at scale.

Every store has a different range.Reps can't remember which products each account has agreed to stock.

Gaps are found too late.A missing product or a promo that never went up shows in the sales data weeks later.

Shelf quality is a matter of opinion.Without a scoring rule, two reps rate the same shelf differently.

What it does

From the store's range to a shelf score.

Product sets and contractsSet up the products each account should stock, with product sets for core ranging.

Core rangingRecord which of an account's contracted products are on the shelf, with quantities if you track them.

Barcode scanningScan products, and record pack-out quantities and expiry dates.

Before and after photosPack-outs capture before and after photos on the visit.

Shelf Health ScorecardsScore shelf execution with weighted questions and scoring rules configured for your business.

Vision AIDetects products, facings, price tags and promo signage from one shelf photo. Available as a paid add-on.

Account owner changesRanging, recent orders and future visits can move to an account's new owner.

Ranging reportsRanging and survey answer report types, ready for your own dashboards.

What you'll see

The range in the store. The score in Salesforce.

In the FieldKo Atlas app

9:41

Core Ranging

FreshCo Randwick · 6 of 7 on shelf

✓Sparkling Water 12×1LOn shelf · 8

✓Cola 24×375mlOn shelf · 12

✓Orange Juice 6×2LOn shelf · 6

✓Apple Juice 2LOn shelf · 4

✓Lemon Squash 1LOn shelf · 5

✓Mineral Water 1.5LOn shelf · 9

Ginger Beer 4×330mlNot on shelf

Scan Barcode

Reps check each contracted product, scan barcodes to find them, and mark anything missing from the shelf.

In Salesforce

Shelf Health ScorecardFreshCo Randwick · Today • 11:20 AM

84%

Core range on shelf36 / 40

Facings to planogram20 / 25

Price tags correct15 / 15

Promo display in place13 / 20

Promo display in place scored below target for this store.

Shelf Health Scorecards weight each question, so stores can be compared on the same rules.

Questions

Common questions

Can each store have its own range?

Yes. Core ranging uses each account's contracted products and product sets, so reps check the right list for each store.

How are shelf scores calculated?

Shelf Health Scorecards use questions, weights and scoring rules that we set up with you and test before they go live.

Do we need Vision AI?

No. Core ranging, barcode scanning and scorecards work without it. Vision AI is a paid add-on for teams that want shelf photos analyzed.

Does ranging work offline?

Yes. Core ranging and pack-outs work with no signal and sync when the device reconnects.

Best practices

Related best practices.

Retail Execution ExcellenceAssortment and ranging: is the right product in the right store?Distinguish listing, distribution, on-shelf presence and display compliance so teams chase the right gaps.3 min read Retail Execution ExcellenceOn-shelf availability: from finding gaps to fixing causesUnderstand out-of-stocks, diagnose why a shopper cannot find a product and design a corrective-action workflow.4 min read Retail Execution ExcellenceThe perfect-store framework: what good looks likeDesign a practical store-health scorecard across availability, assortment, shelf, promotions and service.5 min read

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See your range and shelf standards in FieldKo.

Tell us how you check ranging and score the shelf today, and we'll show you the same checks in FieldKo.

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