Call compliance and strike rate, by rep

A field sales manager sees each rep's share of planned visits completed and share of visits that produced an order, on one dashboard.

The story

Claire · Field sales manager · Sydney Metro team

On Monday at 8:00, Claire opens last week's numbers. The team completed 172 of 186 planned visits, 92% call compliance against a 90% target. Strike rate, the share of completed visits that produced an order, was 41%. One rep stands out: 98% compliance but a 19% strike rate. He's visiting every store but rarely taking an order. Claire's one-to-one with him this week is about the ask at the counter, not about coverage.

In Salesforce

Built from the Call Compliance by Rep and Strike Rate by Rep reports in the FieldKo manager guide.

Search...
FieldKoHomeAccountsVisitsOrdersCampaignsReportsDashboards
Dashboard
Field team performance
Refresh
Folder
Field Sales
Running User
National Sales
By Rep This Week
RepCompliance · Strike rate
Josh M.96% · 48%
Mia K.94% · 44%
Liam P.88% · 35%
Sam W.90% · 38%
Details
Planned visits
186
Completed
172
Call compliance
92%
Strike rate
41%
  1. Planned against doneCall compliance is the share of planned visits completed, built from visit status in a standard report.
  2. Visits that sellStrike rate is the share of completed visits with an order.
  3. The reasons behind the missesA companion report groups missed visits by their reason for incompletion.
One visit, itemized

Everything this visit sent back to Salesforce.

Each line is a record in your own org, under your permissions, reportable with the tools your team already uses.

Features in this example
FIELDKOSydney Metroweek ending Fri 7 Nov

Planned visits186
Completed172
Call compliance92%
Strike rate41%

Sent toSalesforce
✓ SYNCED
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← All examplesAll convenience & petrol examples →The problem this solves: Stores not visited in months →

Store names, people and figures in these examples are illustrative.

Related reading

Best practiceRetail execution KPI dictionary →Best practiceCoaching field teams for better retail execution →Best practiceHow to measure retail execution impact →ToolkitWorksheet: field manager coaching conversation →

See this in your own org.

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