Calls and visits, in one report

A sales manager sees field visits and outbound calls side by side, and moves 40 low-volume stores from visits to calls.

The story

Claire · Field sales manager · Sydney Metro team

Claire compares last quarter's field visits and outbound calls in one report, grouped by visit type and store grade. C-grade stores visited in person averaged $410 per order. C-grade stores called by inside sales averaged $380, at a fraction of the cost per contact. She moves 40 C-grade stores from fortnightly visits to fortnightly calls, which frees two days a week for her reps to spend in A-grade stores.

In Salesforce

Built from visit records, grouped by visit type.

Search...
FieldKoHomeAccountsVisitsOrdersCampaignsReportsDashboards
Report
Coverage by channel
Refresh
Owner
Claire
Last 4 Weeks by Type
TypeCompleted · Orders
Field visit612 · 248
Outbound call188 · 79
Strike rate (visits)41%
Strike rate (calls)42%
Low-Volume Stores
StoreAvg order · Channel
Corner Deli Ashfield$180 · Call
Petersham Grocer$210 · Call
Fresh Mart Haberfield$240 · Call
Details
Stores moved to calls
40
Field days freed
2 per week
  1. One report, both channelsCalls and visits are the same record type, so they report together.
  2. Compare by store gradeGrouping by grade shows where a call does the job of a visit.
  3. Coverage that fits the storeMoving small stores to calls frees field time for the stores that need it.
One visit, itemized

Everything this visit sent back to Salesforce.

Each line is a record in your own org, under your permissions, reportable with the tools your team already uses.

Features in this example
FIELDKOSydney Metrolast quarter

Stores moved to calls40
Field days freed2 per week

Sent toSalesforce
✓ SYNCED
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← All examplesAll convenience & petrol examples →The problem this solves: Stores not visited in months →

Store names, people and figures in these examples are illustrative.

Related reading

Best practiceWhich stores deserve a visit, and how often? →Best practiceStrategy & Leadership →

See this in your own org.

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